# Our Expertise

Sector expertise, solution experts and strategic partners that drive influence; creating connections, conversions, and commerce.

#### Consumer Brands / DTC

#### Health / Beauty / Wellness

#### Luxury / Lifestyle / Apparel

#### Hospitality / Entertainment

#### Emerging Tech / AI

#### Finance / Fintech

#### Regulated Industries

#### Network / Direct Sales

### Performance Media

##### Meet the Experts

Our [performance media](https://avenuez.com/performance-media/) strategy goes beyond traditional advertising, creating a symbiotic blend of [paid search](https://avenuez.com/performance-media/paid-search-ads/), [paid social](https://avenuez.com/services/media/), and innovative [performance creative](https://avenuez.com/performance-media/performance-creative/), including [TikTok shop](https://avenuez.com/social-commerce/tiktok-shop/) integration. At the core of our approach is a laser-focused strategy, meticulously tailored to cut through the noise and directly connect with your audience.

Dr. Jonathon Snow  
Chief Innovation Officer

Dianna Gatto  
Director, Paid Media

Keyshawna Johnson  
Manager, Email / SMS

Eli Bar-Din  
Senior Paid Social Manager

Nneka Etoniru  
EVP, Global Brand Strategy

Bristol Jones  
Director, Head of Miami

Libbie Wilcox  
Director, Public Relations

Thomas Stern  
SVP, Client Solutions

### PR & Communications

##### Meet the Experts

Our strategic [PR & communications](https://avenuez.com/pr-communications/) framework sets a new standard, merging an unparalleled network of top-tier [media relationships](https://avenuez.com/pr-communications/media-relations/) with innovative brand storytelling and dynamic content development. At the heart of our success is a unique, data-driven methodology that not only secures bigger headlines but also ensures a broader reach beyond the capabilities of traditional PR.

### Digital Marketing

##### Meet the Experts

At Avenue Z, we tailor [digital marketing](https://avenuez.com/digital-marketing/) strategies to project your brand’s unique voice across the digital landscape. Our integrated approach combines [SEO](https://avenuez.com/services/search-engine-optimization/), compelling content, targeted email/SMS campaigns, influencer partnerships, and conversion optimization to ensure your brand not only stands out but also resonates deeply with your audience.

Johnny Hughes  
Chief Marketing Officer

Tina Fleming  
Sr. Director, Strategy

Danielle Irigoyen  
Director of Content Marketing

Nick Osler  
Director, Marketing Technology

David Corchado  
Chief Technology Officer

Nick Osler  
Director, Marketing Technology

Johnny Hughes  
Chief Marketing Officer

Darren Lengyel  
SVP, Digital Delivery

### Design & Development

##### Meet the Experts

We redefine [design and development](https://avenuez.com/services/design-development/) engagement by crafting unique online experiences highlighting your brand’s distinct value. Through [custom website design](https://avenuez.com/design/website-design/) and strategic UI/UX practices, ensuring your digital presence is visually stunning and highly functional across all devices. We prioritize responsive layouts and e-commerce optimization, focusing on seamless user experiences that drive engagement and conversions.

In the Press:

Experts & Insights

Celebrating the Promotion of Libbie Wilcox to Director in NYC Office

Avenue Z Featured in PRWeek Agency Business Report 2024

## Strategic Insights

### The Top 6 Consumer PR Firms in the United States

Explore the top consumer PR firms in the US shaping national conversations and engaging audiences across America.

[Link](https://avenuez.com/blog/top-consumer-pr-firms-in-the-us/)

### 10 Top PR and Marketing Agencies for UK Fintechs Expanding to the U.S.

UK fintechs expanding to the U.S. face many regulatory challenges. These agencies can make the transition easier with proven…

[Link](https://avenuez.com/blog/top-pr-marketing-agencies-uk-fintechs-expanding-to-u-s/)

### AI Search Optimization for Consumer Brands: How Eyewear Brands Get Recommended

AI is quickly becoming the first place people go to decide what glasses to buy, and the brands it…

[Link](https://avenuez.com/blog/ai-search-optimization-consumer-how-eyewear-brands-get-recommended/)